In order for us to help you stand out from the crowd and find your unique brand space, we start our approach by looking at the 7 Restless R’s:
We want to know your brand in order to understand your consumers, their behaviours and need-states. Do you make it a priority to evaluate and understand your competitors? What is your market share? What drives your volume and value? Does your brand perform consistently?
Are you in touch with consumers in an ever-changing market landscape?
Renovation of your brand, product or service is critical. If you aren’t keeping up with market changes, you’re going to be left behind. But where should you start? How can you assess whether your plan is viable, and whether it offers the best solution for your company?
Through the various growth cycles of your company, how do you keep your existing customer base – and strengthen customer loyalty?
How do you go about building a resilient brand that remains strong through the peaks and troughs of changing markets and economies?
Do your customers make repeat purchases, or are they one-hit wonders? How do you keep your customers coming back?
How are you using your brand to attract new customers?