Exalt Fitness Apparel – a faith based fitness apparel brand based in Philadelphia, New York – asked us to reinvent their brand, assist with new fashion designs and styles which would be on trend and forward thinking as well as assist them with developing a new strategic marketing game plan and communication strategy and the execution thereof. The brand was elevated to a premium positioning with its type of communication, fashion offerings and imagery, without deterring from the core focus of the brand’s ethos and reason to be. While the Spring Summer collection is currently being launched in the United States, their below the line communication and online presence has been revived and revamped with ecstatic responses from their consumers and athletes.
