Dawn Thelen Fitness, another American company – based in Tennessee – which operates globally. Dawn Thelen is a licensed nutrition coach and certified personal trainer who has helped over 500 men and women in 2016 alone in reaching their fitness and health goals. Dawn Thelen Fitness reached out to Restless Brands to inject new meaning into their brand, and to rejuvenate their brand identity, communication strategy and marketing game plan. Their business had grown rapidly and with such success that they needed to make sure their service offering and customer support was in line with their brand promise. Their online brand identity, social media activation, engagement and brand personality was developed with the help of Restless Brands.