STRATEGIC APPROACH

Changing or reinventing your brand requires Strategic – thinking and a strategic journey.

What makes your company better than your competitors? Why should consumers pick your product, your service, your experience?

CONTEXT

The journey starts with Questions & Research

Deep Analysis Goal Setting

  1. What is your brand’s identity?
  2. What is your current brand health?
  3. Where to from here?
  4. Where is your brand positioned? – in your view and in your customers’ view?

Insight

What do you know about your Customers, Consumer and your Shopper’s behaviour

Category Insight
Identifying key opportunities and threats

Brand and Business Insight
Identifying key strengths and weaknesses

Opportunity

Have you identified a new need, want or demand trend that you can exploit, which is not already being addressed by your competitors?

Trend Exploration
Identifying emerging and future market opportunities

Consumer and Customer Insight
Providing fresh and challenging perspectives

Ambition

Where do you want to take your brand?
How strong is your desire to get there?
How hard does your brand need to work to get there?

Route Mapping
Identifying internal and external strategy road maps

Goal Setting
Choosing the path you wish to follow, adding KPI’s and milestones

Realisation

Delivering on your Brand Promise and Purpose and Realising the Opportunity you set out to Achieve

Addressing Brand Objectives
Putting short, medium and long-term strategies into place.

Realising your Goals!